Founded in 2019, YARS was established by Ahmet Ramiz, Pelin Demirdağ Erdikler, and Yavuz Sade with a clear vision: to introduce globally respected beauty brands to the Turkish market through a refined and strategic approach.
Our journey began with the exclusive distribution of Carroten, a Sarantis Group brand, in 2021. Since then, we have expanded our portfolio to include prestigious global names across multiple beauty categories — from luxury skincare to selective cosmetics and niche fragrance.
In 2023, we became the official distributor of the acclaimed Augustinus Bader. In 2025, we are proud to launch Mario Badescu, known for its results-driven skincare, and Veronique Gabai, a refined fragrance house rooted in the Côte d’Azur.
Today, YARS stands as a trusted partner in beauty distribution, combining operational expertise with deep market insight to elevate global brands within Turkey’s most prestigious retail and lifestyle spaces.
YARS specializes in the distribution of selective and prestige beauty brands in Turkey. With a strong operational infrastructure and deep industry knowledge, we bring globally acclaimed skincare and fragrance houses to life in the most esteemed retail and lifestyle environments.
Our portfolio spans across luxury skincare, selective cosmetics, and niche perfumery, with a presence in leading stores such as Beymen, Sevil, Watsons, Gratis, Mion, Macrocenter, and Migros, as well as exclusive hotel spas and professional beauty centers.
We handle every stage of market entry — from regulatory processes and logistics to tailored brand-building strategies that reflect each brand’s global identity while resonating with the local audience.
Our mission is to build meaningful bridges between prestigious global beauty brands and Turkish consumers.
We aim to enrich the beauty experience in Turkey by offering thoughtfully selected products that combine innovation, quality, and emotional connection. Every brand we represent is chosen with purpose — to add value, inspire confidence, and elevate daily beauty rituals with care and authenticity.
We envision a beauty landscape in Turkey defined by excellence, selectivity, and elevated experiences.
Our ambition is to lead the transformation of the beauty market by introducing innovative, high-performance, and globally respected brands that redefine consumer expectations.
Through a commitment to quality, sustainability, and cultural relevance, we strive to become the go-to partner for brands seeking long-term, strategic presence in Turkey’s most refined retail spaces.