YARS is an Istanbul-based distributor of luxury and selective beauty brands, founded in 2019. We bring globally respected houses to Türkiye and grow them with their identity intact — from customs to counter.
YARS was founded in 2019 by Ahmet Ramiz, Pelin Demirdağ Erdikler and Yavuz Sade with a clear idea: to introduce globally respected beauty brands to the Turkish market through a refined, strategic approach rather than volume for its own sake.
Our journey began in 2021 with the exclusive distribution of Carroten, a Sarantis Group brand, across national retail chains. In 2023 we became the official distributor of Augustinus Bader; in 2025 we launched Mario Badescu, Veronique Gabai and Noble Panacea.
Today our brands are found at Türkiye’s most selective retail locations — Beymen, Sevil, hotel spas and professional beauty centres — and, for wide-distribution brands, in more than a thousand chain stores across the country. Where to find our brands →
We choose the retail locations for the brand’s customer profile, adjacencies and service standards — “where should we sell”, not “where can we”.
Global price architecture, visual standards and tone of voice are kept intact in Türkiye; local relevance is built on top, never instead.
Regulatory affairs, customs, logistics, retail operations and e-commerce are run by our own team, under one roof and one reporting line.
One accountable person per brand, a monthly report, a quarterly plan. Good news and bad news travel at the same speed.