From Global to Turkey —with Power

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Step into a refined world of beauty and excellence, where global brands are thoughtfully curated and every detail is a testament to science, innovation, craftsmanship and purpose.

From skincare to fragrance, our exclusive portfolio is a reflection of modern beauty rituals shaped by science, storytelling, and cultural relevance.

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Brand Portfolio

luxury Cosmetics

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brand

Augustinus Bader

Augustinus Bader combines advanced stem cell science with luxurious skincare to support skin renewal, delivering visible results and timeless radiance in every formula.

Niche Fragrances

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Veronique Gabai

Veronique Gabai offers luxurious, Mediterranean-inspired fragrances crafted in Grasse, blending elegance, nature, and personal expression in every scent.

selectıve cosmetıcs

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brand

Mario Badescu

Mario Badescu delivers targeted skincare solutions rooted in botanicals and simplicity, offering iconic products trusted for clear, healthy-looking skin since 1967.

actıve cosmetıcs

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brand

Carroten

Carroten combines advanced sun protection with skin-loving ingredients, offering effective and sensorial sun care products inspired by the Mediterranean lifestyle.

Key Management

Testimonials

Former General Manager of EstéeLauder Companies Turkey, with 25 years of leadership experience.

Ahmet Ramiz
Co-Founder

Brings extensive operational and financial leadership.

Yavuz Sade
Co-Founder

20 years in sales and brand management for Clinique and Darphin.

Pelin Demirdağ
General Manager

15 years of experience with EsteeLouder Companies / Google / Rebul.

Alev Selbes
Marketing Manager

27 years of experience with top-tier brands like La Mer, Tom Ford, and Dior.

Nevra Özgürses
Training Manager

20 years of experience with EsteeLouder Companies

Mutlu Demiryol
Regulatory Affairs Manager

Comprehensive Go-To-Market Launch Strategy

01

MARKET & REGULATORY READINES
‍Detailed analysis of market potential, consumer segments, and full compliance with Turkish regulatory requirements including product registration.

02

STRATEGIC ASSORTMENT & CHANNEL PLANNING
‍Curated SKU selection tailored to selective and active retail, aligned with retailer profiles like Beymen, Sephora, and Gratis.

03

RETAILER ENGAGEMENT & SELL-IN STRATEGY
‍Customized presentations, commercial terms, and retailer-specific onboarding plans to ensure strong shelf presence at launch.

04

INTEGRATED BRAND ACTIVATION
360° marketing execution including digital campaigns, influencer collaborations, POS materials, PR, and in-store events.

05

SELL-OUT MONITORING & AGILE OPTIMIZATION
‍Tracking retail performance, consumer feedback, and marketing impact in real-time to refine strategy and drive continued growth.

We Manage the Entire Product Import Process In-House

Product Registration

Our experts handle all legal approvals and ensure products arefully registered for market release.

Customs Clearence

All duties and taxes are handled, and products are cleared forstorage in our central warehouse.

Import Logistics

We coordinate the entire logistics and transfer process, ensuringsmooth delivery to Turkish customs.

Warehouse & Labeling

Products are stored under optimal conditions, and Turkish labelsare applied before distribution.