YARS & Mario Badescu

Official distributor for Turkey

YARS is the official and authorised distributor of Mario Badescu, New York's iconic skincare brand since 1967, in Turkey. The brand reaches consumers through select perfumeries and beauty stores, pharmacies and digital channels.

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Market & regulationProduct registration, approvals and full compliance with Turkish regulation; market and consumer-segment analysis.
Retail & activationAssortment tailored to selective channels such as Beymen and Sephora; launches, in-store events, influencer and digital campaigns for 360° visibility.
Import & logisticsCustoms clearance, central warehouse, Turkish labelling and distribution handled in-house; sell-out performance tracked in real time.