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Augustinus Bader · Haircare

The Rich Shampoo

A luxurious cream cleansing shampoo
Size

A luxurious, cream shampoo that gently cleanses while deeply nourishing dry and damaged hair without weighing it down. Discover soft, silky, voluminous hair. Powered by TFC8®.

Ingredients

ABLA/WATER/EAU. SOCIUM SOCIUM LAURYL COCOYL ISETHIONATE, SULFOACETATE. COCO-BETAINE, BRASSICAMIDOPROPYL DIMETHYLAMINE. PROPANECIOL. HYDROXYFROPYL STARCH PHOSPHATE, CETYL STEARATE. CITRIC ACID, HYDROXYNCETOPHENONE, MALTCOLICOSYL GLUDESIDE, SCOIUM BENZOATE. CETYL ALOGHCL, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE. ISOSTEARYL ISOSTEARATE. POTASSIUM CETYL PHOSPHATE. HYDROGENATED STARCH HYDROLYSATE. POTASSIUM SORBATE, GLYCERIN, ADANSONIA DISITATA SEED OL, AVENA SATIVA (OAT) KERNEL OIL, O-CYMEN-5-OL, PUNIEA GRANATUM SEED OIL. PELARGONIUM GRAVEOLENS FLOWER OIL AVENA STRISCEA SEED EXTRACT. LECITHIN, ROSA DAMASCENA EXTRACT. HYDROLYZED WHEAT FROTEIN, MALTODEXTRIN. NIAGINAMIDE, ACETYL TYROSINE. ADENOGINE, ARGININE, HELIANTHUS ANNUUS (SUNFLOWER) SEED CIL. LYSINE, MORINGA OLEIFERA SEED OIL. ORNITHINE. PANAX CINSENG ROOT EXTRACT. PROLINE, SODIUM HYDROXIDE, TOCOPHEROL, XANTHAN GUM. BRASSICA ALBA SEED EXTRACT. HYDROGENATED LECITHIN, OLIGOPEPTIDE-177, OLIGOPEPTIDE-6, SODIUM CHLORIDE, CITRONELLOL, GERANIOL.

Where to findAvailable exclusively through authorised retailers, in store and online.

Why The Rich Shampoo

Key Benefits
  • Formulated to help revive extra-dry, colored, heat-damaged, and breakage-prone hair
  • Deeply nourishes, conditions and smooths hair for silkier, softer strands
  • Helps increase volume and shine while reducing shedding and breakage
  • Helps to soothe scalp irritation and dryness
Visible Results
  • 97% agree hair is deeply nourished
  • 94% agree The Rich Shampoo helps restore dry, breakage prone hair
  • 100% agree hair looks and feels healthier
  • 99% agree The Rich Shampoo softens and smooths hair
About
  • An intensely hydrating cream formula that doesn’t weigh down strands
  • Naturally scented with Rose and Geranium
  • Clean. Formulated without synthetic fragrance. Vegan
  • Formulated for all hair types

How To Apply

Apply to wet hair and massage gently into the hair and scalp - Rinse and repeat as required - For best results, follow with The Rich Conditioner Use both The Rich Shampoo and The Rich Conditioner as the foundation for a holistic haircare system. For optimal results use with The Scalp Treatment, The Leave-In Hair Treatment, The Hair Oil and The Neem Comb as needed.

Duration: 35s
The evidence is in

User Proven Results

The Rich Shampoo
agree hair is deeply nourished
97%
agree The Rich Shampoo helps restore dry, breakage prone hair
94%
agree The Rich Shampoo helps reduce shedding and breakage
86%

Key Ingredients

Augustinus Bader haircare is formulated with sustainably-sourced, high potency botanicals and bio-engineered clean actives, where possible, to minimize environmental impact.

Black Oat Complex

Rich in Polysaccharides and Amino Acids, Black Oat helps improve the surface structure of the hair, increasing smoothness, gloss and bounce back, while helping to prevent split ends. This active is known to have a restructuring effect for damaged hair, making it look and feel healthier.

Brassica Seed Extract

This sustainably-sourced and naturally-derived extract is a powerful conditioner that helps restore and prevent damaged hair, lock in moisture and tame frizz for hair that is nourished, smooth with enhanced shine.

Baobab Oil

Rich in vitamins and fatty acids, this oil has long been used to combat dry, brittle, and damaged hair.

Pomegranate Seed Oil

This 100% natural, cold-pressed oil is rich in antioxidants and essential fatty acids helps to strengthen hair and boost shine.

Moringa Oil

Rich in oleic acid, an essential fatty acid, this deeply conditioning oil is known to help restore dry, damaged strands, while supporting moisture retention and soothing scalp dryness and irritation. Ideal for use on color-treated hair.

Frequently Asked Questions

What hair type is The Rich Shampoo ideal for?

While The Rich Shampoo is suitable for all hair types, it is ideal for dry, damaged hair and thicker hair types.

Is The Rich Shampoo fragrance-free, vegan-friendly and free from?

The Rich Shampoo is vegan and free from parabens, mineral oils, sulfates (SLS, SLES), DEA, and synthetic fragrance.

Is The Rich Shampoo packaging recyclable?

This formula is housed in a recyclable bottle made from sugar cane. Carton, carton liner and leaflet are 100% recyclable. Carton liner is FSC certified.

Is The Rich Shampoo safe to use with color treated hair?

Yes, it's a sulfate-free formula designed to maintain your hair color. If you have any concerns, we recommend consulting your hairstylist before use.

Is The Rich Shampoo safe to use during pregnancy?

Yes, The Rich Shampoo is pregnancy safe, but we recommend consulting with a qualified physician or medical professional if you are pregnant or nursing and have any concerns.

Is The Rich Shampoo scented?

It is naturally scented with Rose and Geranium.

How long does The Rich Shampoo last?

6 weeks or 30 uses.

Is The Rich Shampoo safe to use on keratin treated hair?

If you have any concerns, we recommend consulting your hairstylist before use.